Trilogy Studios Taps Industry Veteran Britt Morris as Technical Director

admin — Fri, 24 Jul 2009 15:00:13 -0400

Former Disney Interactive Studios Technical Lead Will Oversee Company’s Technical Department

Trilogy Studios, leading high-end developer of virtual worlds and casual MMO (massively multiplayer online) game properties, announced today a new addition to the company’s management, former Disney Interactive Studios technical lead Britt Morris. In this new role as technical director of Trilogy Studios, Morris will spearhead the technical vision, design and implementation of Trilogy Studios’ online initiatives.

Industry Insights: Life After EA

admin — Fri, 24 Jul 2009 15:03:23 -0400

By Rick Giolito

Given our current economic realities and the steps many studios are taking to survive, our industry is at a very interesting crossroads. In case it helps others that may be about to embark on this path, I’d like to share what it was like to leave a senior level position in interactive gaming and start all over again at my own studio. Before it happened to me, I knew people who left the big leagues for something smaller, and I had to ask myself, “Are they crazy”?

Up Close With Michael Pole

admin — Fri, 24 Jul 2009 15:04:00 -0400

What was your first memory of a videogame?

My first memory of a video game come from my days hanging out with friends at the video
game arcade. Joust and Robotron were two of my favorite games. My first memorable experience on the console system was playing the original World Series Baseball on the Sega Genesis.
There’s always something that makes you say: “This is what I want to do for the rest of my life”.

Are Media Companies Missing the Casual MMO and Virtual World Mark?

admin — Fri, 24 Jul 2009 15:00:51 -0400

Many traditional entertainment media companies are missing out on huge opportunities to market and monetize their content libraries in Casual Massively Multiplayer Online (MMO) worlds. Some forward-thinking companies have dipped their toes into the interactive entertainment pool, but there are many obstacles to successfully extending your brand into an engaging interactive experience. As innovative brands explore developing Casual MMOs, a number of important lessons can help lead them to success.

Trilogy Studios enters Fourth Year in Business

admin — Fri, 24 Jul 2009 15:01:24 -0400

Trilogy Studios, leading high-end developer of virtual worlds and casual MMO (massively multiplayer online) game properties announced today it has entered its fourth year in business. Videogame industry veterans, Michael Pole and Rick Giolito, founded Trilogy Studios in 2005. The company’s mission: help media companies promote and monetize their content libraries by creating virtual theme parks where consumers can celebrate their hobbies and passions.

Trilogy Studios Forms Strategic Relationship with Ultizen Games

admin — Fri, 24 Jul 2009 14:57:24 -0400

Trilogy Studios, leading high-end developer of virtual worlds and casual MMO (massively multiplayer online) game properties announced today it has partnered with Shanghai-based, UltiZen Games to expand the company’s online game development capabilities. In addition, Trilogy has expanded its operations domestically, making more than a dozen new hires and leasing more office space at its Sherman Oaks headquarters.

Trilogy Studios’ Michael Pole builds virtual worlds

admin — Fri, 24 Jul 2009 14:56:48 -0400

The gig: Chief executive of Trilogy Studios, which moved to Sherman Oaks from a Santa Monica warehouse this week. The company has 32 domestic employees and 300 workers in Shanghai who develop multi-player online games and virtual worlds. In one, the "Pimp My Ride" world for MTV, more than 3 million subscribers personalize avatars that upgrade virtual cars. Other clients include Coca-Cola Co., Toyota Scion and Viacom Inc. Pole co-founded the private company, whose gross revenue is expected to grow 200% this year, with Rick Giolito in 2005.

Bernard Stolar Joins Trilogy Studios’ Board of Advisors

admin — Thu, 29 Nov 2007 12:51:54 -0500

Video Game Pioneer to Help Trilogy Studios Expand the Online Virtual World Art Form
Santa Monica, Calif. – November 29, 2007 – On the heels of announcing the completion of its second round of independent equity funding, totaling $3.2 million, virtual world and next generation console game developer Trilogy Studios announced today a new addition to the company’s board of advisors, videogame industry veteran Bernard Stolar. Trilogy Studios also debuted their growing virtual worlds and casual MMO showcase as part of their new Web site which launched today: www.trilogystudios.com.

Scion Allows Consumers to Redefine its Brand in Virtual World There.com

admin — Fri, 09 Nov 2007 17:12:49 -0500

SAN MATEO, Calif. – Makena Technologies, creator of the popular social virtual world There.com, today announced that Scion plans to continue and expand on its successful campaign in There.com, with a unique focus on user-generated content. Scion already runs a popular venue in There.com called Club Scion, a large-scale nightclub setting built inside each of the Scion xD, xB and tC models where members socialize, party and can interact with Scion content and explore the car interiors.

Trilogy and Makena Combine Gameplay and Virtual Worlds

admin — Thu, 11 Oct 2007 12:44:27 -0400

We reported yesterday that Trilogy Studios had secured $3.2 million in Series B funding with Chichen Itza Ventures, the group behind Makena and There, leading the way. The announcement mentioned that the funding would help Trilogy expand its development of casual MMOs and virtual worlds. We spoke with Trilogy CEO Michael Pole about the distinction. He considers the platforms they build, for Virtual MTV for example, a hybrid of the two. "They're basically one and the same in some respects," said Pole. "The terminology used by brand companies and media companies are a little different. We're bringing a lot of the functionality that you'd see in an MMO into a casual MMO. Questing systems, skill trees, the ability to buy and sell, a whole host of things."

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